Most valuable sports business companies worldwide 2019

With a brand value of approximately 37 billion U.S. dollars, Nike was unequivocally the most valuable sports business brand in the world in 2019. The brand value of ESPN amounted to over 13 billion U.S. dollars that same year.

Nike

Based in Oregon, United States, Nike is a multinational company that produces footwear, apparel, and equipment, among other (sports) products. The corporation’s yearly revenue has grown with each consecutive year since 2010, reaching almost 40 billion U.S. dollars in 2019. That year, the company employed over 75 thousand people, an increase of over three and a half thousand employees compared to 2018.

Adidas

Adidas, which in 2019 had a global sports business brand value in excess of 11 billion U.S. dollars, is one of Nike’s top competitors. Over the course of the past two decades, the company’s global net sales have increased significantly: from just under six billion euros in 2000 to almost 24 billion in 2019. Within that time, the number of people employed by the Adidas Group worldwide has also grown substantially, namely by tens of thousands of employees.